Click to view photos from the recent groundbreaking
BIG NEWS! Nabholz Properties has unveiled plans for a $25 million mixed-use development next to Simmons Bank Arena and the 2nd Street Promenade, featuring a new 90-room Aloft Hotel, a 7,000-square-foot event venue, and the future home of Willy D’s Dueling Pianos.
- New Home: part of a $25 million mixed-use development beside Simmons Bank Arena and next to the new Aloft Hotel — The Arena District.
- Modern Design: two-story building with a wrap-around mezzanine and 24-foot ceilings for incredible stage views.
- Outdoor Experience: patios and New Orleans-style balconies overlooking the promenade, perfect for arena-night crowds.
- All About the Show: DEEP Ultra Lounge won’t move — the focus is on the high-energy, interactive dueling-piano experience you know and love.
- Multi-Use Stage: removable pianos for full-band shows, events, and private parties.
- Food: partnership with John Daly’s Perky’s Pizza.
- Tech & Atmosphere: a VIP section and large video wall above the stage for visuals and big-game nights.
- Parking & Access: valet service through the new Aloft Hotel plus plenty of nearby lots and street parking.
- Timeline: construction underway — opening targeted for late summer 2026 (or fall if timelines shift).
- Continuity: our Little Rock River Market location stays open until the new venue is ready — no weekends missed!
- Community: the city plans to extend the entertainment district from Argenta to the Arena District with music, food, and nightlife.